Incorporating technology with your business is all but necessary nowadays. Indeed, failing to innovate puts your business at a significant disadvantage. Because of this, you’ll want to do everything you can to ensure that you are able to effectively undergo digital transformation. The main hindrance that businesses encounter when it comes to digital transformation is the general lack of information, which is why we put together a brief article debunking common misconceptions that people may have about digital transformation.

Expectations: Everyone Is Open to Digital Transformation

The thing that most businesses get wrong is that they assume that everyone will just instantly buy into digital transformation. While incorporating new technology will surely help your business thrive, it’s important that you get everyone to buy into it. The best way to do this is by effectively communicating why changes are being made and what everyone needs to do to ensure that these changes are implemented successfully.

Expectations: Digital Transformation Is a Business Solution

Businesses may focus on the word “digital”, but it is “transformation” that is important. While implementing new technologies is exciting, the main goal should be to change the business in a way that allows it to maximize all the technology that we now have at our disposal. This is why, above everything else, you'll need the right transformation strategy. A transformation strategy informs technology investment by keeping it aligned with strategic objectives. Without a frequent review of the objective, you will lose track of your goals. Transformation strategies enable business-model innovation, and technology supports these creations. Ultimately, incorporating technology is an instrument; it is not an objective in itself.

Expectations: Digital Transformation Is Technology-Driven

While technology does play an important role when it comes to digital transformation, it’s important that you acknowledge that it isn’t all about technology. Technology alone cannot ensure a successful digital transformation.  Organizations will have a better chance of success when they invest in digital project management and other skills that apply technology to the business. Digital change management and software development skills, for example, will ensure that technology is used to the fullest. For digital transformation to be successful, you have to also need to ensure that you put the right people in charge.

Committing to Digital Transformations 

We hope this article has helped clear things up when it comes to digital transformations. As you can see, there are a slew of misconceptions surrounding digital transformations that are further reinforced by false expectations. Be sure to keep everything we’ve discussed here in mind so you can effectively and efficiently transform your business for the digital age.

If you’re trying to better understand digital transformations you’ll want to immerse yourself in digital culture as much as you can. Hackathons are a great way to do this as they are a gathering of like-minded individuals and experts. is the largest online hackathon community in the world, connecting over 2000 hackathon organizers with our 10 million member innovators from all over the world. Find an event, a team member or host our own corporate hackathon!